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Ç¥ÁعøÈ£ [ÆóÁö] TTAK.OT-06.0043 ±¸Ç¥ÁعøÈ£
Á¦°³Á¤ÀÏ 2010-12-23 ÃÑÆäÀÌÁö 0
ÇѱÛÇ¥ÁØ¸í ¸ð¹ÙÀϱ¤°í¸¦À§ÇÑ ÄÁÅÙÃ÷ÀÇ µ¿Àû Àü´Þ(Dynamic Content Delivery) ±â¼ú
¿µ¹®Ç¥Áظí Mobile Advertising DCD Adaptation
Çѱ۳»¿ë¿ä¾à º» ±Ô°ÝÀº OMAÀÇ ¸ð¹ÙÀϱ¤°í (Mobile Advertising - MobAd) 1.0 ±Ô°Ý¿¡¼­ Á¤ÀÇÇÏ
°í ÀÖ´Â ¸ð¹ÙÀϱ¤°íÀÇ ¹®¸ÆÈ­(contextualization)°ú °³ÀÎÈ­(personalization)À» Á¦°øÇÏ´Â
±â´É°ú ÀÎÅÍÆäÀ̽º, »ç¿ëÀÚÀÇ ¹ÝÀÀÀ» ±â·ÏÇÏ¿© ¸ð¹ÙÀϱ¤°íÀÇ È¿°ú¸¦ ÃøÁ¤ÇÏ´Â ±¤°í ¸ÞÆ®
¸¯(metric)±â´ÉÀ» OMAÀÇ µ¿Àû ÄÁÅÙÃ÷ Àü´Þ±â¼ú(Dynamic Content Delivery – DCD)ÀÇ ´Ü
¸»°£(point-to-point) ¶Ç´Â ÀÏ´ë´Ù(one-to many) ºê·Îµåij½ºÆ® ±â¹ÝÀ¸·Î µ¿ÀÛÇϵµ·Ï ÇÏ
´Â ±Ô°ÝÀ» Á¤ÀÇÇÑ´Ù.
¸ð¹ÙÀϱ¤°íÀÇ °¢ ´ÜÀ§ ±â´ÉµéÀº OMA MobAd¿¡ Á¤ÀÇµÈ MobAd ¼­¹ö¿Í MobAd Ŭ¶ó
À̾ðÆ® ÄÄÆ÷³ÍÆ®¿Í OMA DCD±Ô°ÝÀÇ DCD¼­¹ö ¹× DCDŬ¶óÀ̾ðÆ® ÄÄÆ÷³ÍÆ® »çÀÌÀÇ »ó
È£ÀÛ¿ëÀ¸·Î Á¤ÀÇÇÏ°í ÄÄÆ÷³ÍÆ®°£ÀÇ ÀÎÅÍÆäÀ̽º¸¦ ÅëÇÏ¿© »óÈ£ÀÛ¿ëÀ» Çϵµ·Ï Á¤ÀÇÇÏ°í
ÀÖ´Ù.
¿µ¹®³»¿ë¿ä¾à This specification defines the functions and interfaces that support
contextualization and personalization of mobile ads defined in OMA mobile advertising
(MobAd) 1.0 specification, and specifications for OMA dynamic content delivery (DCD)
mechanism to be operated based on point-to-point or one-to-many broadcast
fashion.
Each unit function of mobile ad defines interactions of MobAd server defined in
OMA MobAd, MobAd client components, DCD servers and DCD clients in OMA DCD
specification so that they can interact through interfaces among the components.
±¹Á¦Ç¥ÁØ
°ü·ÃÆÄÀÏ TTAK.OT-06.0043.pdf

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