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Ç¥ÁعøÈ£ TTAE.IT-H.783 ±¸Ç¥ÁعøÈ£
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¿µ¹®Ç¥Áظí Digital Signage: Audience Measurement Services
Çѱ۳»¿ë¿ä¾à ÀÌ Ç¥ÁØÀº µðÁöÅÐ »çÀÌ´ÏÁö »ç¾÷ÀÚ¿Í µðÁöÅÐ »çÀÌ´ÏÁö ´Ü¸» »çÀÌ¿¡ µðÁöÅÐ »çÀÌ´ÏÁö ´Ü¸» ÁÖº¯ÀÇ ÀÌ¿ëÀÚ ¹× ȯ°æ Á¤º¸ÀÇ ±³È¯°ú °ü·ÃµÈ ¿ä±¸ »çÇ×, ¿ÀÆÛ·¹À̼Ç, ¸ÞŸµ¥ÀÌÅÍ µîÀ» ±â¼úÇÏ°í ÀÖ´Ù.
¿ÀÆÛ·¹À̼ÇÀº ÃøÁ¤ ȯ°æ ±¸¼º ¼³Á¤, ÃøÁ¤ Á¤º¸ ¿äû, ÃøÁ¤ Á¤º¸ ¸®Æ÷Æ® µîÀÌ ÀÖÀ¸¸ç, ÀÌµé ¿ÀÆÛ·¹À̼ÇÀ» À§ÇÑ Á¤º¸´Â °¢°¢ ¸ÞŸµ¥ÀÌÅÍ·Î ±â¼úÇÑ´Ù. ¸ÞŸµ¥ÀÌÅÍ´Â °¢ ¿ÀÆÛ·¹À̼ÇÀ» À§ÇÑ ÃøÁ¤ ȯ°æ ¼³Á¤ Á¤º¸, ÃøÁ¤ Á¤º¸ ¿äû Á¤º¸, ÃøÁ¤ Á¤º¸ ¸®Æ÷Æ® Á¤º¸ µîÀÇ ÄÁÅ×À̳ʰ¡ ÀÖÀ¸¸ç, À̵é ÄÁÅ×À̳ʿ¡¼­ ÂüÁ¶ÇÏ´Â ÀÌ¿ëÀÚ ÇàÅÂÃøÁ¤ Á¤º¸ ¹× ÁÖº¯ ȯ°æ Á¤º¸ µîÀ» ±â¼úÇÏ°í ÀÖ´Ù. °¢ ÄÁÅ×À̳ʴ ¼¼ºÎ ¿¤¸®¸ÕÆ®º° ÀÇ¹Ì ¹× °ª, µ¥ÀÌÅÍ Å¸ÀÔ, °­Á¦ ¹× ¼±Åà ¿©ºÎ µîÀ» Ç¥ÇöÇÑ´Ù.
º» Ç¥ÁØ¿¡¼­ Á¤ÀÇÇÑ µðÁöÅÐ »çÀÌ´ÏÁö ÀÌ¿ëÀÚ ÇàÅÂÃøÁ¤ ¼­ºñ½º Ç¥ÁØÀº ITU-T SG 16 (Multimedia)¿¡¼­ Á¤ÀÇÇÑ ITU-T H.783 (2018.08) Ç¥ÁØÀ» ±â¹ÝÀ¸·Î ÇÑ TTA ¿µ¹® Ç¥ÁØÀÌ´Ù.
¿µ¹®³»¿ë¿ä¾à The standard describes requirements, operations, and metadata related to the exchange of user and environment information around digital signage terminals between digital signage operators and digital signage terminals.
The operations include configuration of the measurement environment, requests for measurement information, and reports of measurement information, each describing information as metadata.
Metadata includes containers such as configuration of measurement information, request of measurement information, and report of measurement information, and describes audience measurement information and environment information referenced by these containers.
Each container represents the meaning and value, data type, mandatory and optional attribute of each detail element.
The standard is a TTA standard on defining audience measurement services for digital signage which is based on ITU-T H.783 (2018.XX) recommendation developed by ITU-T SG SG16 Multimedia.
±¹Á¦Ç¥ÁØ ITU-T H.783
°ü·ÃÆÄÀÏ TTAE.IT-H.783.pdf TTAE.IT-H.783.pdf            

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