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Ç¥ÁعøÈ£ TTAK.KO-07.0169 ±¸Ç¥ÁعøÈ£
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¿µ¹®Ç¥Áظí Viewership Rating Calculation Method in Cable Pay Broadcasting
Çѱ۳»¿ë¿ä¾à º» Ç¥ÁØÀº ÄÉÀÌºí¹æ¼Û ȯ°æ¿¡¼­ µðÁöÅÐ STB ´Ü¸»¿¡¼­ ¹ß»ýµÇ´Â ¹æ´ëÇÑ ½ÃûÀÌ·Â ·Î±× µ¥ÀÌÅ͸¦ ±â¹ÝÀ¸·Î ½Ãû·üÀ» »êÃâÇÏ´Â ¹æ¾ÈÀ» ±â¼úÇÑ´Ù. ½Ãû·ü »êÃâ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ´ÙÀ½°ú °°Àº º¯¼öµéÀ» Á¤ÀÇÇϰí, À̸¦ ±â¹ÝÀ¸·Î °øÁ¤ÇÏ°í °´°üÀûÀÎ ½Ãû·üÀ» °è»êÇÏ´Â ¹æ¹ýÀ» Á¦½ÃÇÑ´Ù.
¿µ¹®³»¿ë¿ä¾à This standard describes a method for calculating audience ratings in a cable TV environment based on the vast viewing history log data generated from digital STB devices. It defines the following variables that affect the calculation of audience ratings and presents a method for calculating fair and objective ratings based on them.
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