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Ç¥ÁعøÈ£ TTAK.OT-07.0002 ±¸Ç¥ÁعøÈ£
Á¦°³Á¤ÀÏ 2021-12-08 ÃÑÆäÀÌÁö 23
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¿µ¹®Ç¥Áظí Podcast Audience Data Measurement
Çѱ۳»¿ë¿ä¾à º» Ç¥ÁØÀº ÆÌij½ºÆ® ¹æ¼Û µ¥ÀÌÅÍ ºÐ¼®À» Çϱâ À§ÇÑ ÃøÁ¤ ±âÁØÀ» ¼ö¸³Çϱâ À§ÇÑ ±â¼ú Ç¥ÁØÀ» Á¤ÀÇÇÏ°í ÀÖ´Ù. ûÃëÀÚµéÀÌ ÁÖ·Î »ç¿ëÇÏ°í ÀÖ´Â ÆÌij½ºÆ® ¼Òºñ ÇüÅ¿¡ ´ëÇÑ ÇöȲÀ» Á¤¸®ÇÏ°í, ÆÌij½ºÆ® ÃøÁ¤ ¹æ½Ä¿¡ ´ëÇØ ¼³¸íÇÑ´Ù. º» Ç¥ÁØ¿¡¼­´Â Á¤ÇüÈ­µÈ µ¥ÀÌÅÍ ÃøÁ¤ ¹æ½ÄÀ» Á¤ÀÇÇϱâ À§ÇØ ºÎÁ¤È®ÇÑ µ¥ÀÌÅÍ ÇÊÅ͸µ ±âÁØÀ» Á¤¸®ÇÏ°í, À¯È¿ÇÑ ÆÌij½ºÆ® ûÃë µ¥ÀÌÅÍÀÇ ±âÁØ ¹× ûÃëÀÚ ¼ö¿¡ ´ëÇÑ À¯È¿ ´ÜÀ§ ±âÁØÀ» È®¸³ÇÏ°í ÀÖ´Ù.
¿µ¹®³»¿ë¿ä¾à The standard provides a technical standard for establishing measurement metrics for podcast broadcast data. This standard summarizes the current status of podcast consumption patterns that audiences use mainly and explains the podcast measurement method. This standard explains inaccurate data filtering criteria clearly, and establish effective podcast listening data criteria and effective unit criteria for the number of listeners. In addition, it defines technical standards for other podcast data analyzing.
±¹Á¦Ç¥ÁØ IAB Podcast Measurement Technical Guidelines Version 2.0
°ü·ÃÆÄÀÏ TTAK.OT-07.0002.pdf TTAK.OT-07.0002.pdf            

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