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ÇѱÛÇ¥ÁØ¸í »óȲ ¸ÂÃãÇü µðÁöÅÐ »çÀÌ´ÏÁö ¼­ºñ½º¸¦ À§Çѵ¿Àû ÄÜÅÙÃ÷ ±¸¼º Á¤º¸
¿µ¹®Ç¥Áظí Dynamic content composition metadata for targeting digital signage services
Çѱ۳»¿ë¿ä¾à º» Ç¥ÁØÀº µðÁöÅÐ »çÀÌ´ÏÁö¿¡¼­ Àü·«Àû ¸ÂÃãÇüÀ¸·Î ±¤°í È«º¸ È¿°ú°¡ ³ôÀº ±¤°í ÄÜÅÙÃ÷ ¼­ºñ½º¸¦ Á¦°øÇϱâ À§ÇØ ´Ù¾çÇÑ ºÎ°¡ Á¤º¸µéÀ» ¹Ý¿µÇÏ¿© µ¿ÀûÀ¸·Î ±¤°í ÄÜÅÙÃ÷¸¦ ±¸¼ºÇÔÀ¸·Î½á, ¸ÂÃãÇü ÄÜÅÙÃ÷ Àç»ýÀÌ °¡´ÉÇÏ°Ô ÇÏ´Â ½Ã³ª¸®¿À¸¦ Á¦½ÃÇÏ°í À̸¦ ½ÇÇöÇϱâ À§ÇØ ÇÊ¿äÇÑ ±¸¼ºÁ¤º¸¸¦ Á¤ÀÇÇÑ´Ù.
¿µ¹®³»¿ë¿ä¾à This standard describes metadata on the dynamic content composition scenario for the digital signage services, which utilizes the strategic information and the auxiliary information to improve the effects of the promotional activities.
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