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Ç¥ÁعøÈ£ [ÆóÁö] TTAE.IT-H.741.1 ±¸Ç¥ÁعøÈ£
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ÇѱÛÇ¥Áظí IPTV ÀÀ¿ë À̺¥Æ® ó¸®: IPTV ¼­ºñ½º¸¦ À§ÇÑ ÀÌ¿ëÀÚ ÇàÅÂÁ¤º¸ ÃøÁ¤ µ¿ÀÛ
¿µ¹®Ç¥Áظí IPTV application event handling: Audience measurement operations for IPTV services
Çѱ۳»¿ë¿ä¾à º» Ç¥ÁØÀº IPTV ¼­ºñ½º¸¦ À§ÇÑ ÀÌ¿ëÀÚ ÇàÅ ÃøÁ¤À» À§ÇÑ µ¿ÀÛ °ü·Ã ¼¼ºÎ °³³äÀ» ±â¼úÇÑ´Ù. ÀÌ¿ëÀÚ ÇàÅ ÃøÁ¤ ±â´ÉÀ» ½ÇÇàÇϱâ À§ÇØ IPTV ¼­ºñ½º¸¦ ã°í ¼±ÅÃÇÏ¿© ¿¬°á, ȯ°æ ¼³Á¤, ¸®Æ÷ÆÃ, ¿À·ù ó¸®, º¸¾È Ãø¸é¿¡ ´ëÇÏ¿© ´Ù·é´Ù.
¿µ¹®³»¿ë¿ä¾à This standard describes the overall aspects of audience measurement for Internet Protocol television (IPTV) services. Audience measurement (AM) measures end-user behaviour with end-user permission in IPTV services.
Service providers may use audience measurement data themselves, and choose to provide audience measurement services to others. Measurement services may be provided in real-time or offline. Users of these services may use the audience measurement data to forecast advertising opportunities within content and digital destinations, forecast audience segment visits across digital destinations, craft and optimize programs and playlists, and craft and optimize target-specific advertisements and advertising campaigns for particular audience segments across devices. Offline uses include lead generation, impact analysis (sales uplift due to number of engaged advertisements), and media content planning.
±¹Á¦Ç¥ÁØ ITU-T H.741.1
°ü·ÃÆÄÀÏ TTAE.IT-H.741.1.pdf
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