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Ç¥ÁعøÈ£ | TTAK.KO-07.0162 | ±¸Ç¥ÁعøÈ£ | |
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Á¦°³Á¤ÀÏ | 2024-12-06 | ÃÑÆäÀÌÁö | 11 |
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¿µ¹®Ç¥Áظí | Online Live Radio Streaming Audience Data Measurement | ||
Çѱ۳»¿ë¿ä¾à | ÀÌ Ç¥ÁØÀº ¿Â¶óÀÎ ½Ç½Ã°£ ¶óµð¿À ½ºÆ®¸®¹Ö¿¡ ´ëÇÑ Ã»Ãë °Ç¼ö, ûÃëÀÚ ¼ö, ûÃë ½Ã°£ µî¿¡ ´ëÇÑ ÃøÁ¤ ±âÁØÀ» Á¦½ÃÇÏ°í ÀÖ´Ù. Áö»óÆÄ ¶óµð¿À ¹æ¼Û»ç º°·Î ½Ã½ºÅÛ ¿î¿µ ȯ°æÀÌ ´Þ¶ó ÃøÁ¤ÇÒ ¼ö ÀÖ´Â Ç׸ñ°ú ±×·¸Áö ¸øÇÑ Ç׸ñÀÌ ´Ù¸¦ ¼ö Àֱ⠶§¹®¿¡ ÀÌ Ç¥ÁØ¿¡¼´Â Ç׸ñº° ÃøÁ¤ ±âÁظ¸À» Á¦½ÃÇÑ´Ù. ¿¹¸¦ µé¾î »ç¿ëÀÚ¸¦ ±¸ºÐÇÒ ¼ö ÀÖ´Â ½Ã½ºÅÛÀÇ °æ¿ì ûÃëÀÚ ¼ö¸¦ ÃøÁ¤ÇÒ ¼ö ÀÖ°í, ±×·¸Áö ¾ÊÀº ½Ã½ºÅÛÀÇ °æ¿ì ûÃë °Ç¼ö ÃøÁ¤À» ÅëÇØ ¼ºñ½º ÇöȲÀ» ÆľÇÇÒ ¼ö ÀÖ´Ù. | ||
¿µ¹®³»¿ë¿ä¾à | This standard provides metrics for the number of listens, number of listeners, and duration of listening for online live radio streaming. Because each terrestrial radio broadcaster may have different system operating environments, which can and cannot be measured, this standard provides only itemized measurement criteria. For example, systems that can distinguish individual users can measure the number of listeners, while systems that cannot may use the number of listens to gauge service usage. | ||
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°ü·ÃÆÄÀÏ | TTAK.KO-07.0162.pdf |