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Á¦°³Á¤ÀÏ 2016-12-27 ÃÑÆäÀÌÁö 59
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¿µ¹®Ç¥Áظí Digital Signage Snapshot Information for Feedback Analysis and Improving Content Effects
Çѱ۳»¿ë¿ä¾à º» Ç¥ÁØÀº µðÁöÅÐ »çÀÌ´ÏÁö ´Ü¸»¿¡¼­, ƯÁ¤ ÄÜÅÙÃ÷ ¶Ç´Â ¼­ºñ½º°¡ Á¦°øµÇ´Â ½ÃÁ¡, ±×¸®°í ¿î¿µÀÚ°¡ ºÐ¼®À» À§ÇØ ÇÊ¿ä·Î Çϴ ƯÁ¤ ½ÃÁ¡ÀÇ µðÁöÅÐ »çÀÌ´ÏÁö ´Ü¸» Á¤º¸¸¦ ½º³À¼¦ÇÏ¿© »ç¿ëÀÚ¿¡°Ô Á¦°øµÈ ÄÜÅÙÃ÷¿¡ ´ëÇÑ È¿°ú ¹× Çǵå¹éÀ» ºÐ¼®ÇÒ ¼ö ÀÖ´Â Á¤º¸¸¦ Á¦°øÇÒ ¼ö ÀÖ´Ù. º» Ç¥ÁØ¿¡¼­´Â ´ÙÀ½ÀÇ ³»¿ëÀ» ±â¼úÇÑ´Ù.
- µðÁöÅÐ »çÀÌ´ÏÁö ´Ü¸»¿¡¼­ ÄÜÅÙÃ÷ Àç»ýµÇ´Â ƯÁ¤ ½ÃÁ¡¿¡¼­ÀÇ µðÁöÅÐ »çÀÌ´ÏÁö ´Ü¸» Á¤º¸ ½º³À¼¦ Á¤ÀÇ ¹× »ç¿ë ½Ã³ª¸®¿À
- µðÁöÅÐ »çÀÌ´ÏÁö ´Ü¸» ½º³À¼¦ Á¤º¸ÀÇ ±¸¼º ¹× ±â¼ú Æ÷¸Ë
- µðÁöÅÐ »çÀÌ´ÏÁö ´Ü¸»¿¡¼­ÀÇ ½º³À¼¦ Á¤º¸ ¼öÁýÀ» À§ÇÑ ¿ä±¸»çÇ×
¿µ¹®³»¿ë¿ä¾à The standard defines metadata of digital signage snapshot information so it can be utilized to analyze the effect of contents for the audience (user).
The snapshot information is mainly composed of digital signage status, audience and user information, ambient environment information, and user reaction information for digital signage services and they can be requested for analysis by the service manager or system administrator.
In summary, the standard describes as follows:
- Definition of digital signage snapshot information and usage scenario on digital signage service
- Definition of metadata and technical format for digital signage snapshot information
- Requirement for gathering of digital signage snapshot information
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°ü·ÃÆÄÀÏ TTAK.KO-08.0052.pdf TTAK.KO-08.0052.pdf            

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