홈 > 표준화 개요 > TTA의 표준현황
| 표준번호 | TTAE.IT-H.741.1/R1 | 구표준번호 | |
|---|---|---|---|
| 제개정일 | 2014-12-17 | 총페이지 | 113 |
| 한글표준명 | IPTV 응용 이벤트 처리: IPTV 서비스를 위한 이용자 행태 정보 측정 동작 | ||
| 영문표준명 | IPTV Application Event Handling: Audience Measurement Operations for IPTV Services | ||
| 한글내용요약 | 본 표준은 IPTV 서비스를 위한 이용자 행태 측정을 위한 동작 관련 세부 개념을 기술한다. 이용자 행태 측정 기능을 실행하기 위해 IPTV 서비스를 찾고 선택하여 연결, 환경 설정, 리포팅, 오류 처리, 보안 측면에 대하여 다룬다. | ||
| 영문내용요약 | This standard describes the overall aspects of audience measurement for Internet Protocol television (IPTV) services. Audience measurement (AM) measures end-user behaviour with end-user permission in IPTV services.
Service providers may use audience measurement data themselves, and choose to provide audience measurement services to others. Measurement services may be provided in real-time or offline. Users of these services may use the audience measurement data to forecast advertising opportunities within content and digital destinations, forecast audience segment visits across digital destinations, craft and optimize programs and playlists, and craft and optimize target-specific advertisements and advertising campaigns for particular audience segments across devices. Offline uses include lead generation, impact analysis (sales uplift due to number of engaged advertisements), and media content planning. |
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| 국제표준 | |||
| 관련파일 |
![TTAE.IT-H.741.1_R1_[1].pdf](/images/file_icon.gif){kind=icon} TTAE.IT-H.741.1_R1_[1].pdf
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