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Ç¥ÁعøÈ£ TTAK.KO-07.0158 ±¸Ç¥ÁعøÈ£
Á¦°³Á¤ÀÏ 2022-12-07 ÃÑÆäÀÌÁö 25
ÇѱÛÇ¥ÁØ¸í ¾ç¹æÇ⠹̵ð¾î ÄÜÅÙÃ÷ ¿À¹ö´õÅé ¼­ºñ½º(OTT)¸¦ À§ÇÑ »ç¿ëÀÚ ÀÎÅÍ·¢¼Ç ¸ÞŸµ¥ÀÌÅÍ
¿µ¹®Ç¥Áظí OTT service-based user interaction metadata
Çѱ۳»¿ë¿ä¾à ÀÌ Ç¥ÁØÀº OTT ¼­ºñ½º Ç÷§Æû¿¡¼­ »ç¿ëÀÚ ÀÎÅÍ·¢¼Ç Áö¿øÇϱâ À§ÇÏ¿© »ç¿ëÀÚ ÀÎÅÍ·¢¼Ç Á¾·ù µî¿¡ ´ëÇÑ ¸ÞŸµ¥ÀÌÅ͸¦ Á¦½ÃÇÑ´Ù. ÃÖ±Ù OTT ¼­ºñ½º ½ÃÀåÀº ½º¸¶Æ®ÆùÀÇ ¼º´É°ú 5G Åë½ÅÀÇ ¹ß´Þ·Î °ú°Å Áö»óÆÄ TV, À¯·á À¯¼±¹æ¼Û, IPTV µîÀ» ÅëÇØ ¿µ»ó ÄÜÅÙÃ÷¸¦ ¼ÒºñÇÏ´ø °ÍÀÌ ½º¸¶Æ®ÆùÀ» ÅëÇØ ÃæºÐÈ÷ °¡´ÉÇØÁö¸é¼­ ±Þ¼ºÀåÇÏ¿´´Ù. ƯÈ÷ Äڷγª ½Ã´ë¿¡ ½Ç³»¿¡¼­ ¸Ó¹«´Â ½Ã°£ÀÌ ±æ¾îÁü¿¡ µû¶ó °³ÀÎ ¹Ìµð¾î º¸±ÞÀÌ ±Þ¼ÓÈ÷ È®»êµÇ°í ÀÖ´Ù. °³ÀÎÈ­µÈ ¹Ìµð¾îÀÇ ¼Òºñ ÇüÅ´ ȥÀÚ¼­ ÀÌ¿ëÇÏ´Â ´Ü°è¿¡¼­ ³»°¡ Á÷Á¢ °ñ¶ó¼­ ¹Ìµð¾î¸¦ ¼±ÅÃÇϰųª OTT ¼­ºñ½º Ç÷§Æû¿¡¼­ °³ÀÎ ¸ÂÃãÇüÀ¸·Î Ãßõ¹Þ¾Æ ÀÌ¿ëÇÏ´Â ´Ü°è¸¦ °ÅÃÄ »ç¿ëÀÚ ÀÎÅÍ·¢¼Ç¿¡ µû¶ó ½ºÅ丮¸¦ ¼±ÅÃÇÏ¿© °¨»óÇÏ´Â ´Ü°è·Î ¼ÒºñµÇ°í ÀÖ´Ù. ÀÌ·¯ÇÑ °³ÀÎÈ­ ¹Ìµð¾îÀÇ ´Ù¾çÇÑ À¯ÇüÀ» ÅëÇØ »ç¿ëÀÚ ÀÎÅÍ·¢¼Ç ¿¬µ¿ ¼­ºñ½º°¡ ÇÊ¿äÇϸç ƯÈ÷ OTT ¼­ºñ½º ±â¹ÝÀÇ »ç¿ëÀÚ ÀÎÅÍ·¢¼Ç Ç¥ÁØÈ­°¡ ÇÊ¿äÇÒ °ÍÀ¸·Î ¿¹»óµÈ´Ù.
¿µ¹®³»¿ë¿ä¾à Recently, the OTT service market has grown rapidly as it has become possible to consume video content through terrestrial TV, paid wired broadcasting, and IPTV in the past due to the performance of smartphones and the development of 5G communication. In particular, the spread of personal media is rapidly spreading as the time spent indoors in the COVID-19.The consumption type of personalized media is consumed in the stage of using alone, through the stage of selecting and using media directly, or through the stage of personalized recommendation and use on the OTT service platform, and selecting and listening to stories according to user interaction.
User interaction services are required through various types of personalized media. In particular, it is expected that standardization of user interaction based on OTT service will be necessary. This standard presents metadata for user interaction types to support user interaction on OTT service platforms.
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