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Ç¥ÁعøÈ£ TTAE.OT-06.0052 ±¸Ç¥ÁعøÈ£
Á¦°³Á¤ÀÏ 2013-12-18 ÃÑÆäÀÌÁö 69
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¿µ¹®Ç¥Áظí Mobile Advertising Platform Requirements
Çѱ۳»¿ë¿ä¾à º» Ç¥ÁØÀº OMA Mobile Advertising(MobAd) Ç¥ÁØÀ» ±â¹ÝÀ¸·Î ¸ð¹ÙÀÏ ±¤°í Ç÷§ÆûÀ» À§ÇÑ À¯½º ÄÉÀ̽º¿Í ¿ä±¸ »çÇ× Á¤ÀǸ¦ ´ã°í ÀÖ´Ù. º» Ç¥ÁØÀº ´ÙÀ½ÀÇ ºÐ¾ß¸¦ Æ÷ÇÔÇÑ´Ù:

- ±¤°í ¼­ºñ½ºÀÇ °³ÀÎÈ­
- ±¤°í ¼­ºñ½ºÀÇ »óÈ£ Àۿ뼺(interactivity)
- ±¤°í È¿°ú ÃøÁ¤
¿µ¹®³»¿ë¿ä¾à This standard contains use cases and defines the requirements for the Mobile Advertisement Platform based on OMA MobAd Enabler. The following areas will be covered in this standard:
??- Personalization of the Advertisements
??- Interactivity of Advertisements
??- Advertising Metrics
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°ü·ÃÆÄÀÏ TTAE.OT-06.0052.pdf TTAE.OT-06.0052.pdf            

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